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Enabling progress in life and business for a better tomorrow.
We have redefined our purpose to honour our promise to our clients and create value for our shareholders.
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Building on our identity and strengths
Trust has always been a key element of our identity.
Based on our professionalism, financial expertise and quality of advice, we have long forged strong relationships of trust with our clients, and have become the bank of choice in key segments. At the same time, our strong culture of shareholder value creation inspires trust in our shareholders and investors.
Starting from that and leveraging on our strong ability to deliver, we expand our focus, so we can benefit both our customers and society at large. By actively helping businesses transform and grow, we further strengthen our role in supporting a stable and sustainable economy. At the same time, we are addressing quality-of-life issues which matter to us all, such as financial health, personal growth, equality, diversity and social inclusion, equal access to healthcare and culture, and the protection of our planet for future generations.
Our clear strategic focus for growth and quality of life is enabled by investments in people and digital infrastructure, so that we can efficiently serve our redefined purpose: Enabling progress in life and business for a better tomorrow.
Living our purpose will further unite and inspire us, cementing our position as a bank that:
- Improves financial health for more people.
- Helps customers transition and thrive in the green and digital economy.
- Drives sustainable returns for investors.
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Enabling progress in life and business for a better tomorrow
Our redefined purpose reflects our client promise, how it affects our clients and how we deliver on it.
Delivering personalised service
Starting from a deeper understanding of our client needs, we strive to offer them an experience designed around them. Our goal is to better accommodate their specific needs through relevant products, simple customer journeys and revamped digital channels
Empowering our clients
Our clients find in us a trusted partner through expert advice and powerful services and tools.
We offer scaled expertise on wealth advisory and wholesale across segments, to empower them and help them make decisions.
Promoting convenient solutions
Our clients enjoy easy and effortless interaction, always with a human touch in the moments that matter. To achieve this, we develop new digital platforms and tools, equip our people with superior training and take initiatives to recognise talent.
Facilitating needs beyond banking
We connect our clients with an ecosystem to meet all their needs. We develop new, innovative services and priorities to help our clients meet needs that stretch beyond banking.
Accelerating shareholder value creation
To create superior value for our shareholders, we planned a focused strategy built around our identity and strengths. Through bold decisions, discipline and sharp execution since 2019, we have created a robust platform to build on for profitable growth. The positive macroeconomic outlook coupled with sustainable fundamentals allowed us to make the fastest growing profit proposition in the market, which will lead to over 12% Return on Tangible Equity in 2025 and strong capital generation.
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