Individual Value Proposition Senior Specialist (Household)

At Alpha Bank we are shaping the future of banking in Greece.

Through our large-scale Transformation Program, we are changing the way we operate, the way we deliver results and the way we service our Customers.

• We understand our Customers’ needs and design experiences around them.
• We work in partnership and invite diversity of skills and perspectives.
• We are forward-thinking and drive continuous improvement.
• We make things happen; we execute quickly and focus on what is essential.

If you are a change enthusiast who sets ambitious goals and works with a sense of purpose, we want to get to know you!

Join our team #AlphaBank

#WeAreAlpha #EnablingProgress #AlphaCulture #ValuesThatLead #OneTeamOnePurpose

Purpose

As a Value Proposition Senior Specialist for the Household subsegment, you are responsible for shaping and delivering the annual commercial roadmap for the Bank's Household customers. You design end-to-end value propositions that bring together product composition, service model and loyalty benefits, ensuring the Household subsegment has a clear, differentiated positioning in the market. You act as the voice of the customer and of the sales channels within the organization, translating real-life family needs and life-stage moments into commercial initiatives that build long-term relationships and drive growth

What you will be doing

• Own the annual commercial roadmap for the Household subsegment, defining priorities, initiatives and milestones in alignment with the Bank's strategy
• Design and continuously enhance the integrated Household value proposition, covering product composition (deposits, lending, cards, payments, bancassurance, investments, digital), service model (coverage, channels, servicing standards) and loyalty benefits
• Build propositions that reflect the realities of family financial life, addressing needs around housing, everyday spending, saving for the family, protection, children's future and major life events, and orchestrating products and benefits around the household rather than the individual account
• Define the positioning of the Household value proposition in the market, articulating the target customer, the core promise, the reasons to believe and the differentiation versus competition
• Act as the voice of the customer, building deep understanding of Household customers' needs, behaviors, life stages and pain points through data, research, customer feedback and direct exposure to the field
• Act as the voice of the sales channels, working closely with the Branch Network and other distribution channels to capture frontline insights, validate propositions and ensure they are commercially viable and easy to sell and service
• Collaborate with product owners, marketing, risk, operations and digital teams to translate the Household value proposition into concrete product features, pricing, processes and customer journeys across physical and digital channels
• Monitor market trends, demographic and social shifts, competitive moves and regulatory changes, turning insights into opportunities to refresh or reposition the Household offering
• Analyze Household portfolio data to size opportunities, prioritize life-stage moments and measure the commercial impact of value proposition initiatives
• Develop a full-scale campaigning strategy for Household, defining the narrative, offers, channels and triggers needed to bring the value proposition to market, including acquisition, activation, cross-sell and retention plays

What you need to have

• A bachelor's degree in Finance, Business Administration, Engineering, Marketing or related field
• A master's degree in a related field, would be considered an asset
• At least seven (7) years of relevant experience in product management, segment or proposition marketing, or strategy/management consulting, ideally with exposure to financial services or consumer-facing industries. Pure sales backgrounds are not the focus of this role
• Proven track record in designing and launching value propositions, commercial roadmaps or segment strategies, end-to-end from insight to market, ideally with exposure to mass retail or household-oriented segments
• Strong understanding of individual and family customers' needs across life stages, with the ability to think in terms of households and life moments rather than standalone products
• Strong customer and commercial mindset, with the ability to think from the perspective of both the end customer and the sales channels that serve them
• Solid grasp of positioning and segmentation principles, able to articulate why a proposition wins for a specific customer group
• Strong analytical skills, comfortable working with portfolio and market data and translating findings into clear commercial choices
• Excellent communication and stakeholder management skills, able to align product, marketing, risk, operations and network teams around a shared roadmap
• Excellent use of MS Office applications (Excel, PowerPoint, Word)
• Excellent command of the English language, both written and spoken

What we offer

It’s all about our people. At Alpha Bank, you will enjoy:

• A friendly and collaborative working environment that supports taking initiative and action
• A culture that centers around learning and continuous development and encourages everyone to bring their best self to work
• The opportunity to challenge your thinking through your participation in complex tasks and transformation projects
• Being part of a large organization with a leading role in the Greek economy and a strong presence in the community
• Flexible working options
• A competitive salary and benefits

All applications will be acknowledged and treated in utmost confidence.