Individual Value Proposition Senior Specialist (Youth)

At Alpha Bank we are shaping the future of banking in Greece.

Through our large-scale Transformation Program, we are changing the way we operate, the way we deliver results and the way we service our Customers.

• We understand our Customers’ needs and design experiences around them.
• We work in partnership and invite diversity of skills and perspectives.
• We are forward-thinking and drive continuous improvement.
• We make things happen; we execute quickly and focus on what is essential.

If you are a change enthusiast who sets ambitious goals and works with a sense of purpose, we want to get to know you!

Join our team #AlphaBank

#WeAreAlpha #EnablingProgress #AlphaCulture #ValuesThatLead #OneTeamOnePurpose

Purpose

As Value Proposition Senior Specialist for the Youth subsegment, you shape and deliver the annual commercial roadmap for the Bank's Youth customers, from kids and teens to students and young adults. You design end-to-end value propositions that bring together product composition, service model, an ecosystem of benefits and partnerships, and a distinctive brand positioning. You act as the voice of the customer and of the sales channels, translating young people's life-stage moments into initiatives that build long-term relationships, connect naturally to the Household proposition and secure the Bank's future customer base.

What you will be doing

• Own the annual commercial roadmap for the Youth subsegment, with a clear focus on acquisition, engagement and long-term relationship building
• Design and continuously enhance the integrated Youth value proposition, covering product composition, service model and loyalty benefits, structured by life stage
• Build an ecosystem of benefits and partnerships relevant to young people across education, entertainment, retail, mobility, gaming, content and lifestyle, turning the Bank into a daily-life enabler
• Shape a distinctive brand positioning for Youth, defining tone of voice, narrative and brand experience, working closely with brand and marketing teams
• Define dedicated strategies per life stage: Kids (around parents and the Household, financial literacy, safe first money experiences), Teens (autonomy, identity, first independent money experiences) and Students/young adults (student life, studies abroad, first job, first salary, first card, first steps into credit)
• Ensure a strong connection between Youth and Household propositions, treating Kids and Teens as an extension of the family relationship and Students/young adults as a bridge into their own future household, to maximize lifetime value and primary bank share at family level
• Define market positioning for the Youth value proposition, articulating target customer, core promise, reasons to believe and differentiation versus competition, including non-bank players (neobanks, fintechs, super-apps, lifestyle brands)
• Act as the voice of the customer, building deep understanding of Kids, Teens and Students through data, research, feedback and field exposure, including parents as key stakeholders
• Act as the voice of the sales channels, working with the Branch Network and other channels to validate propositions and ensure they are easy to sell and service
• Bring a strong understanding of digital propositions and digital-native expectations, benchmarking against leading consumer apps and fintechs, and pushing for mobile-first, simple and engaging experiences
• Build the Youth roadmap based on clearly articulated user stories per life stage, starting from customer needs and jobs-to-be-done, in close collaboration with product, digital, marketing, risk and operations teams
• Develop a full-scale campaigning strategy for Youth, with dedicated angles for parents, teens and students across acquisition, activation, cross-sell and retention

What you need to have

• A bachelor's degree in Finance, Business Administration, Engineering, Marketing or related field
• A master's degree in related field would be considered as an asset
• At least seven (7) years of relevant experience in product management, segment or proposition marketing, or strategy/management consulting, ideally with exposure to financial services, digital businesses or consumer-facing brands targeting younger audiences. Pure sales backgrounds are not the focus of this role
• Proven track record in designing and launching value propositions, commercial roadmaps or segment strategies end-to-end, ideally with exposure to youth, digital-first, loyalty/ecosystem or acquisition-driven propositions
• Strong understanding of young customers' needs and behaviors across kids, teens and students, with the ability to think in terms of life-stage moments and long-term journeys rather than standalone products
• Experience in building or managing ecosystems of benefits and partnerships, and a clear point of view on loyalty and rewards for younger audiences
• Strong sense of brand and positioning, able to shape how a proposition looks, sounds and feels across products, channels and campaigns
• Solid understanding of digital propositions and digital customer experience, and comfort with user-story-based ways of working
• Strong customer and commercial mindset, considering the end customer, the parents/household around them, and the sales channels that serve them
• Strong analytical, communication and stakeholder management skills, with excellent use of MS Office (Excel, PowerPoint, Word) and excellent command of English, written and spoken

What we offer

It’s all about our people. At Alpha Bank, you will enjoy:

• A friendly and collaborative working environment that supports taking initiative and action
• A culture that centers around learning and continuous development and encourages everyone to bring their best self to work
• The opportunity to challenge your thinking through your participation in complex tasks and transformation projects
• Being part of a large organization with a leading role in the Greek economy and a strong presence in the community
• Flexible working options
• A competitive salary and benefits

All applications will be acknowledged and treated in utmost confidence.